Marketing insights

there are three things that i learnt in marketing which fascinated me:

1) Opportunity costs

2) The 80-20 rule

3) Balance between creation of something that customers demand, and creation of something that you want customers to demand .

Exam preparations part 1

Exams officially start on the 25th April

Til now yeatserday just completed reading all 20 chapters of IMC

still have SQ, MR and Bb

shall start on SQ today and tml

;)

New Phone, finally!

Have been thinking of signing up for a new plan since 2 and a half years ago, but had put that though off, til last month when i felt that i had enough of prepaids...

Thus, when my prepaid again ran out of monies yesterday, decided to sign up a new plan altogether.
However, looked thru the website and saw a whole lot of data available to consumers, and my head hurts..lol..

So, went to TM to look thru the three telcos, and in the end cam eup with the conclusion that almost all their plans are around the same price, except some erta services here and there. so, have to decide whether to sign a mobile plan or a data plan.
In the end, decided to sign up for mobile plan as dun dare to chalk up too much monies for the data, and with current financial standings, shld be able to survive two years with the current mobile plan.

Thus, bought HTC Desire X. Looked thru the three telcos, only singtel have it, so... became a singtel customer.
I Know the phone is really old, but no choice really. haha.

Now, im not afraid of having to look for prepaid cards anymore!

thus ends a blog entry , and began a new beginning.

Signed,
JL